OTT & Digital Supply Chain

Maintain Visibility and simplify processing

Content providers are increasingly turning to OTT/digital delivery to take advantage of new revenue opportunities, satisfy growing customer demand and efficiently delivering broadcast quality video to a growing number of devices. But as they shift from distributing video via multiple system operators (MSOs) and other traditional delivery paths towards digital video delivery and OTT distribution, the challenges are immense. The Software-Defined Video Platform (SDVP) can help.

Digital video distribution requires content to traverse a complex set of processes in the cloud where signals must be transcoded and processed into digestible digital bits for use on a wide variety of different devices and at different levels of quality.

Each segment of this digital media supply chain, from contribution to transcoding to third-party processing to digital MVPD to CDN to end-users for example, holds the possibility for loss of quality or failure to deliver.

The SDVP supports OTT digital delivery with solutions that:

  • Simplify orchestration of the entire workflow from source to finite delivery
  • Accelerate digital delivery of content to anywhere
  • Unify the process under a single umbrella technology
  • Provide complete visibility into content quality, network performance and progress through each step of the process

Broadcasters rely on the SDVP to provide insight into every link in the video delivery chain

The SDVP dramatically simplifies video supply chain processing with ZEN Master, a powerful technology that provides a global and unified view of the entire digital supply chain. ZEN Master enables media organizations to individually see every segment within the digital supply chain, to configure and manage how workflows are orchestrated, to confirm each step in each segment while monitoring signal quality, to identify issues with servers and network conditions and to identify whether packet loss affected programming or ads.

The SDVP's ability to provide both macro and granular visibility enables content providers to manage supply chains more easily and cost-effectively while improving the quality of video delivered to end-users.

digital supply chain

ZEN Master Control Plane