Views from the Trade Show Floors

Posted June 1, 2022

TVB Europe discusses a return to in-person trade shows with industry leaders, including Zixi’s own John Wastcoat, SVP Alliances & Marketing.  The below excerpts are from the full article published here.


The recent NAB and ISE shows were each heralded as success stories as the trade show scene gets back up and running across the shared ecosystems of media technology, pro AV, and pro audio. With IBC on the horizon at the end of the summer, we asked a selection of exhibitors, attendees, and industry folk for their perspectives on the return to in-person events in the first of a three-part feature:

In-person trade shows are back, and edging towards their traditional capacities. With Future’s teams in the middle of a trade show frenzy creating official show dailies for NAB Show, ISE, and InfoComm, we’ve picked up plenty of conversational feedback from the show floors about the return to large-scale face-to-face events. And that feedback has been overwhelmingly positive.

To put those conversations into more of an official structure, TVBEurope invited a number of exhibitors, attendees, and industry folk to offer their perspectives on three areas of interest: the general atmosphere of the shows; business targets set/met for each; and whether people’s perspective on the effectiveness of trade shows has changed since the pandemic period.

This last point will be the main point of intrigue, as we assess whether exhibitors and attendees feel that the current large-scale format still presents an effective platform for business generation and retention as we emerge more fully from the restrictions of the last 27 months.

That question will be featured in part-three of the feature on Wednesday, with business targets the topic for tomorrow. Today, we start with the topic everyone was talking about on the show floors: how good it was to be back together again.

In-person trade shows are back, and edging towards their traditional capacities. What shows have you visited recently and what was the atmosphere on the show floors of each? 

John Wastcoat, SVP alliances and marketing, Zixi
“Zixi participated in NAB in Las Vegas and the Media Production and Technology Show in London in the span of the last few weeks. There was palpable excitement for each, and a lot of pent-up desire to meet with vendors, customers and partners in person. At MPTS, there was a quarter-mile line of attendees outside of Olympia London to get in. Everybody was really excited to meet, and then towards the end of the day have a drink together.”

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