Cloud Workflows Enable Sustainable Production

Posted January 24, 2022

Zixi joins initiative for ‘zero net carbon’ sustainable live video production!

Sport franchises, rights holders and technology vendors are joining forces to help launch ‘zero net carbon’ live video production workflows.  The most recent Advanced Television article discusses details around recent announced initiatives that Zixi is proudly participating in!  The following excerpts are from the full article posted here.

A team of sports broadcasters, rights owners and technology vendors, collaborating as part of IBC’s Accelerator Media Innovation Programme, have revealed the initial results from an English Premier League production workflow trial to support the goal of a carbon ‘net zero’ future for live productions. Together, they demonstrate how innovative remote & cloud production workflows can meet ambitious sustainability objectives and reduce the environmental impact of live production.

The project team, comprising six broadcast and production ‘Champions’ led by BBC Sport, BT Sport, Sky Sports, Premier League Productions and international rights holders NBCUniversal and SuperSport have come together with the English Premier League, IMG/Premier League Productions and albert (BAFTA’s initiative to support more sustainable production) to experiment with multi-provider cloud technologies, formats and workflows, sharing camera feeds, audio, graphics and human resources to avoid duplication and reduce travel and other energy requirements in the production chain.

The initiative will drive further research that support carbon footprint reduction for the sector, providing industry benchmarks and more measurable insights into live production for the first time. Project technology has been powered by six leading media and technology ecosystem vendor participants: Amazon Web Services, Blackbird, Hitomi, Microsoft, M2A Media, Singular.Live and Zixi.

For more information about how Zixi can help your organization enable cloud workflows for live video production workflows, contact Zixi!