IABM Webinar: How Zixi is Helping Sports Get Back on TV

Posted August 6, 2020

Zixi Telstra IABM Panel


Zixi’s Eric Bolten featured in IABM Webinar: The Return of Live Sports

Zixi recently participated in the IABM’s webinar on the return of live sports. After multiple high profile sporting events were cancelled or postponed and many sports leagues were forced to alter their schedules due to the Coronavirus, live sports are slowly and strategically making their comebacks much to the delight of fans. But bringing back sports broadcasting is not without its challenges. In this webinar, Zixi’s VP of Business Development Eric Bolten joins panelists from Telstra, Sports Video Group, Fox Sports and Dome Productions to discuss the challenges of bringing live sports back and what the consequences might be in the long term.

Moderated by Sports Video Group Editor-in-Chief Ken Kerschbaumer, the panelists discuss:

  • How leagues, media companies and broadcasters have had to adapt in unprecedented times
  • Lessons learned so far in bringing live sports broadcasts back to consumers’ TVs
  • The emergence and acceleration of adoption of new and/or improved media and broadcast technologies that enhance content delivery and audience engagement