Novra Group Announces Integration of Zixi for Realtime Radio, Television and Cinema Distribution

Posted December 21, 2021

Yahoo News Original Article

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Novra Technologies Inc. (TSXV: NVI) of Ontario, Canada, and its subsidiary International Datacasting Corporation (IDC) have announced a new partnership with Zixi, the pioneer in delivering broadcast quality video – to integrate the Zixi customer with a software-defined video platform (SDVP) in the next generation MAP product line of Novra Group for television and radio networks. This is another exciting international expansion for Zixi technology and its many global partners as they continue to offer customers the opportunity to delivery low-latency, expand high-quality content around the world over IP.

The MAP (Modular Architecture Platform) products are designed to provide flexible, reliable, professional hardware appliances that can be customized, upgraded, and customized to meet broadcasters’ requirements as they evolve and grow. MAP products and Zixi saw an immediate and massive opportunity to benefit customers with this integration.

The Solution with Zixi:

MAP will now offer as an option the Zixi protocol—a resilient congestion and network-aware protocol that adjusts to varying network conditions and employs patented, dynamic Forward Error Correction techniques for error-free video transport over IP with 99.9999% uptime at minimal latency. It provides best-in-class security with DTLS and AES encryption, allows for protected multicast transport, provides bandwidth efficiency and enables encoder backpressure.

IDC is a leader in IP-enabled distribution of broadcast radio and television. MAP and IDC’s own MISTiQ software are part of the company’s strategic investment in enabling distribution via satellite and/or internet, as needed. Adding support for Zixi is another indicator of the company’s continued leadership in internet distribution for radio and television broadcasters, offering clients the choice of standalone satellite, standalone internet distribution, or a hybrid with satellite to backup internet delivery or internet backing up satellite. Gary Carter, VP Products and Business Development at IDC, pointed out, “This is where MAP’s modular approach really shines, we can add expanded storage, specific software, and other features as needed.”

Earlier this year IDC began providing MAP Pro Audio receiver decoders with Zixi inside to a US-based global television and radio broadcaster for use on both internet and satellite feeds. The network distributes many channels of radio and television and receive sites include internet-only, satellite-only, and hybrid locations for backup. The rollout of new Zixi-enabled receivers has been a great success.

Why Zixi?

Zixi is a one-stop-shop provider of the most advanced nd lowest latency streaming protocol, detailed analytics/logistics, remote monitoring & management, AI & machine learning tools. Their SDVP helps organizations of all sizes build the most efficient, quality and cost-effective infrastructure with a variety of resources, including the help of their knowledgeable solutions engineers. The Zixi Software-Defined Video Platform (SDVP) offers a live video streaming solution that makes it possible to source, manage and deliver video for live events, live linear television and OTT. Only the SDVP provides broadcast quality, 99.999% reliability at scale over any IP or hybrid IP network while also providing the flexibility that modern economics require for IPTV solutions.

The Zixi Platform is the only platform making it easy and economical for media organizations to source, manage, localize, and distribute live events and 24/7 live linear channels in broadcast Quality of Service, securely and at scale, using any form of IP network or Hybrid environment.