May 29, 2025 – Waltham, MA – Zixi, the industry leader in enabling live broadcast-quality video over any IP network, today announced that the National Hot Rod Association (NHRA), the premier drag racing sanctioning body in the United States, has selected Zixi to power the ultra-low latency delivery of live video feeds to its distribution partner, Endeavor.
To ensure a resilient and high-quality viewing experience, NHRA has deployed the Zixi platform within their own AWS account. This cloud-based deployment is optimized for performance and control, allowing NHRA to maintain full oversight of their streaming workflows, while leveraging Zixi’s advanced IP video transport technologies.
The solution features a dual-path configuration, utilizing both main and backup signal paths for fault-tolerant transmission. This failover design ensures continuous, reliable video delivery even in the event of network issues, providing operational confidence during live events.
With support for delivery over both cellular and public ISP connections, Zixi enables robust connectivity regardless of on-site infrastructure. The platform’s ultra-low latency capabilities are critical for live sports broadcasting, delivering high-quality streams with minimal delay, which is a must for drag racing’s fast-paced, real-time excitement.
Rob Hedrick, Senior Director, Production, NHRA said: “Zixi is the secret to ensuring reliable delivery to our fans. NHRA partnered with Zixi because we know being able to see the fastest motorsport depends on low-latency delivery. We deployed Zixi in our AWS environment to ensure \ NHRA has full visibility to spot issues before they happen. Coupled with our brand new ATEME encoders, and using LIVEU for backup stream allows us to deliver the 8-10 hours of live event coverage we producer everyday on NHRA.TV. Zixi’s ability to do transport stream processing and PID mapping allows seamless failover in case of loss from a provider. Zixi helps NHRA deliver the fastest motorsport reliably to our fans and broadcast partners.”
Additionally, Zixi’s powerful transport stream processing capabilities, including PID mapping, ensure downstream conformance and compatibility with all professional broadcast systems, further streamlining NHRA’s content distribution pipeline.
“We’re proud to support the NHRA as they deliver an exceptional viewing experience to racing fans around the world,” said Marc Aldrich, CEO, Zixi. “By leveraging Zixi’s platform , the NHRA ensures their content reaches partners like Endeavour with the utmost reliability and speed.”
For more information about Zixi’s IP video delivery solutions, visit www.zixi.com.
About NHRA
NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 20 national events featuring the NHRA Mission Foods Drag Racing Series and NHRA Lucas Oil Drag Racing Series, as well as the Congruity NHRA Pro Mod Drag Racing Series, NHRA Flexjet Factory Stock Showdown™, NHRA Holley EFI Factory X and Johnson’s Horsepowered Garage NHRA Mountain Motor Pro Stock at select national events. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and NHRA Street Legal™. NHRA also offers the NHRA Jr. Street® program for teens and the Summit Racing Jr. Drag Racing League® for youth ages 5 to 17. With more than 100 Member Tracks, NHRA allows racers to compete at a variety of locations nationally and internationally. NHRA’s Youth and Education Services® (YES) Program reaches over 30,000 students annually to ignite their interest in automotive and racing related careers. NHRA’s streaming service, NHRA.tv®, allows fans to view all NHRA national events as well as exclusive features of the sport. In addition, NHRA owns and operates three racing facilities: Gainesville Raceway in Florida; Lucas Oil Indianapolis Raceway Park; and In-N-Out Burger Pomona Dragstrip in Southern California. For more information, log on to www.NHRA.com, or visit the official NHRA pages on Facebook, Instagram, Twitter, and YouTube.
About Zixi
Zixi provides Emmy award-winning software solutions for delivering broadcast-quality live video over any IP network with unmatched reliability and cost efficiency. Trusted by leading broadcasters and sports leagues for over 15 years, Zixi empowers businesses in today’s fast-paced media landscape. Its solutions support multiple live IP video workflows, including content contribution, satellite replacement, B2B distribution, and D2C enablement.
Zixi’s platform offers advanced automation, management, and security features like end-to-end encryption and blackout control. It ensures cost predictability and operational efficiency, providing 99.999% reliability with patented hitless failover technology. This makes Zixi ideal for high-profile sports broadcasts and 24/7 live linear channels.
