NewscastStudio predictions for the future of video production and distribution
NewscastStudio, a trade publication for broadcast production, recently held the Industry Insights roundtable to gather thoughts on what innovations and technologies will shine bright in 2022. Zixi VP of Partnerships and Marketing, John Wastcoat was among the participants and offered his analysis that the acceleration towards IP video distribution will quicken even further in 2022.
“2021 was a year of rapid growth for live IP video and we see the trend continuing in 2022. Major broadcasters are setting finite dates for satellite replacement and 5G deployments are real, starting with in-venue applications and moving more broadly. Flexibility is the key to success in modern broadcasting. You have to be able to weather sudden changes, be able to conduct operations remotely, and take advantage of opportunities to monetize content. The use of IP video, the cloud, and the adoption software defined infrastructure allows all of this.”
For more information about how Zixi can help your organization enable cloud workflows for live video production workflows, contact Zixi!