Leadership Team

Marc Aldrich

CEO

As the CEO of Zixi, Marc Aldrich leads all aspects of the business, including Zixi’s strategic direction in addition to overseeing day-to-day execution of Zixi’s strategic plan, sales and go-to-market execution.

Prior to Zixi, Marc was the CEO of ThinkAnalytics, and has a long history in the Media and Entertainment industry after leading the Media & Entertainment Global Industry business for Amazon Web Services (AWS) with a team of deep subject matter experts for M&E Industry workloads that enabled AWS to help customers modernize, innovate, and scale their businesses.

Prior to AWS, Marc led the Americas sales region for Cisco’s Global Service Provider Segment, with responsibility for service provider customers across the Web/Internet, Telco, Cable, Media, and Gaming industries as well as related strategic partnerships and go-to-market strategies. This organization encompassed approximately 1000 employees. He also led the sale of $1B, 3500 employee Cisco Video Software and Solutions business to private equity.

A Cable Pioneer and 10-year member of SCTE, Marc’s professional passions include talent design and early-in-career resource development, inclusion and diversity of the workforce, and enabling customers to leverage technology to drive innovation and a differentiated value.

Kris Alexander

VP of Product Marketing & Solutions

As the VP of Product & Industry Marketing at Zixi, Kris leads messaging, packaging, and solutions to empower our customers with reliable, scalable, and secure video solutions for live and broadcast. Prior to Zixi, Kris was the GTM and Solutions lead at Amazon Web Services (AWS), where he built the Media and Entertainment (M&E) solution areas which accelerated the cloud journey of thousands of media customers at scale. Prior to AWS, he served at Chief Strategist at Akamai and led Media and Software delivery solutions, which were used to stream the World Cup and Olympics online at scale, powered the first generation of online game consoles, and powered the first generation of connected vehicle updates.

Kris is builder and entrepreneur who has worked backwards from customers to solve problems and create opportunities in multiple industries ranging across Cloud Compute, Software, Telecom, Healthcare, M&E, Games, and Consumer Goods.  He started his career as a builder as an undergrad, where he built the early flight control system user interface for the International Space Station at Draper Labs. He has worked with and built solutions for businesses such as Apple, Tesla, Microsoft, EA, Blizzard, Disney, Sony, Fox, MLB, Qualcomm, Verizon, CVS, Macys, and Amazon.

Kris has served on multiple boards of early-stage businesses and holds patents in network connected second screen media experiences and reconfigurable modular storage systems. Kris holds an MBA in Entrepreneurship from the Babson College, a Bachelor Science in Engineering from Northeastern University, and a Bachelor Science in Business Administration concentration in Marketing from Northeastern University.

Uri Avni

Co-Founder, CTO

Uri Avni is a scientist, inventor and pragmatic technologist. As Chief Technology Officer, Uri is responsible for pushing the boundaries of research and development of the Zixi technology as well as the delivery of Zixi products.

Uri brings a wealth of experience in hardware systems and software development to Zixi, which he acquired at the Israeli Defense Forces (IDF). As a Captain, Uri served as the lead developer of operative software for complex electronic warfare systems. There, he also researched and implemented electronic warfare algorithms, geographical software infrastructure, and wireless communications infrastructure. In 2002, Uri served as Software Developer for Talent Solutions, a Raanana company. Uri was involved in advancing real-time IP protocol auditing systems and led a team to develop network-enabled surveillance systems as well as a high-performance audio archiving and streaming system.

Uri received a Bachelor of Science degree in Computer Science and Electrical Engineering, cum laude, and a Master of Science degree in Biomedical Engineering, summa cum laude, from Tel Aviv University.

Tim Baldwin

VP of Product

Tim Baldwin has more than 20 years in engineering, product, and marketing roles in media and computer hardware technology companies. Prior joining Zixi, Tim developed and managed the integration of Brightcove’s Online Video Platform with both enterprise Content Management Systems and enterprise Content Delivery Networks. Prior to Brightcove, Tim held positions of VP Internet Media Products and Services and VP Product Development and Marketing at Haivision and Kulabyte and played an instrumental role in developing and deploying their live encoding and streaming technologies and services.

At Zixi, Tim leads the product management team and drives the product vision, strategy, and roadmap for Zixi’s portfolio of software, Software as a Service, and Infrastructure as a Service solutions.

Tim holds a Bachelor of Science Degree in Computer and Electrical Engineering from University of Texas at Austin.

Ed Lawton

Chief Financial Officer

As Chief Financial Officer, Ed Lawton leads Zixi’s finance, accounting, HR and administration functions.

Ed brings over 20 years of accounting, finance and leadership experience to Zixi. Prior to joining Zixi, he was the SVP and Chief Financial Officer for ProcessUnity, a governance and risk compliance SaaS company. Before ProcessUnity, Ed was Chief Financial Officer of SharpSpring (NASDAQ: SHSP), a SaaS marketing automation technology company, where he led all aspects of finance, accounting and investor relations, and helped dramatically grow the business and triple the company’s valuation. Previously, he was the Senior Director of Finance for Bottomline Technologies (NASDAQ: EPAY), where he led the FP&A team and was involved in 20 acquisitions around the globe.

Ed graduated from Babson College and is a CPA in Massachusetts.

Heather Mellish

VP of Global Sales

Heather Mellish serves as Vice President of Global Sales at Zixi, where she drives worldwide revenue growth by leading new business development, customer expansion, and global sales operations across all regions and market segments. She builds, coaches, and scales high-performing sales teams while implementing repeatable processes and metrics that support Zixi’s ambitious go-to-market strategy.

With more than 20 years of experience in cloud, edge, and media infrastructure, Heather has a proven track record of scaling global sales organizations and building strong partner ecosystems. Prior to joining Zixi, she served as Vice President of Partner Sales at Hydrolix, where she expanded strategic partnerships with leading cloud and distribution providers. Before that, Heather held senior sales and go-to-market leadership roles at Amazon Web Services (AWS), driving worldwide initiatives across edge services, security, and media. Earlier in her career, she spent 17 years at Level 3/CenturyLink in key sales and media distribution roles.

Heather is known for her strategic leadership, deep industry expertise, and commitment to delivering value for enterprise customers and partners. Outside of work, she spends most of her time cheering on her four children at their sporting events. She is a proud graduate of the University of Mississippi, where she earned a BBA in Finance.

Kevin Parks

SVP of Customer Success

With over 25 years of experience in the media and technology sectors, Kevin is a seasoned executive specializing in the development and deployment of innovative solutions for leading global media companies, including Comcast, Disney, Paramount, and others. Throughout his career, he has held key leadership roles in high-profile projects, including the international expansion of MTV, HD distribution for Showtime, the commercialization of a major IPTV platform, and the initial development of Disney+.

Kevin brings a wealth of expertise across a wide range of business environments, from early-stage telecommunications start-ups to established media and entertainment giants. His experience spans engineering, product development, product management, and sales support. Known for his strategic vision, analytical acumen, and collaborative approach, Kevin excels at driving successful outcomes in complex, cross-functional settings.

At Zixi, Kevin leads a high-performing team of solution engineers, solution architects, technical account managers, and implementation specialists within Zixi’s renowned Customer Success organization. Under his leadership, the team ensures the delivery of world-class solutions and exceptional service to clients worldwide.

A dedicated triathlete and Ironman World Championship qualifier, Kevin holds a Bachelor’s degree in Electrical Engineering from the University of Minnesota and a Master’s degree in Electrical Engineering from Stanford University.

As Vice President of Engineering, Roi Sasson leads Zixi’s global engineering organization with an emphasis on accelerating innovation to meet the increasing market demand for IP video delivery. Roi brings more than three decades of experience building and scaling distributed engineering organizations focused on low delay video, cloud platforms, and secure networking.

Prior to joining Zixi, Roi served as VP of Software Engineering at Invisinet Technologies, where he led development of zero-trust network security products. As VP of Video Platform at Kaltura, he played a key role in the launch of large-scale interactive video services during a period of steep industry growth driven by the remote learning boom.

Roi founded the engineering organization at Vidyo and served as Chief Technology Officer and Senior Vice President of Engineering. During his tenure, he co-authored 10 U.S. patents, built a team of technologists and scaled the organization from early-stage growth into a globally distributed team delivering technology that became widely adopted across the video conferencing industry. Earlier in his career, Roi held senior software development leadership roles at UTStarcom and Eulix Networks, where he developed deep expertise in communication systems and distributed architectures.

Throughout his career, Roi has taken products from concept to large-scale deployment, participated in the founding of startups, and contributed to successful exits. He is focused on creating engineering cultures where talented people can do their best work.

Angela Tucker

Director of Human Resources

As Director of Human Resources at Zixi, Angela leads global Human Resources functions, partnering closely with leaders across the organization to build an inclusive, high-performance culture that supports employee growth and business success. She focuses on designing scalable HR frameworks, strengthening employee engagement, and supporting employees throughout their journey at Zixi. Angela has led the implementation of global HR systems, performance management frameworks, and feedback programs that promote transparency, development, and accountability.

Prior to joining Zixi, Angela held multiple progressive HR leadership roles at illumynt, most recently serving as Vice President of Human Resources and E-Commerce Operations. As a member of the executive leadership team, she played a key role in guiding the organization through a period of rapid growth and transformation. Angela led global HR strategy, redesigned and implemented core HR platforms and processes, and worked closely with senior leaders to strengthen organizational design, talent development, and workforce planning. Earlier in her career, Angela managed Operations and Human Resources for New England Dental Group, supporting multiple practices and partnering with leadership to implement consistent HR and operational processes.

Angela holds a Bachelor’s degree in Business Management and a Master’s degree in Technology Management from Wentworth Institute of Technology and is SHRM-SCP certified.

Josh Wiggins

Chief Commercial Officer

As Chief Commercial Officer at Zixi, Josh leads the commercial and go-to-market strategy, focused on strengthening customer relationships, streamlining sales and revenue operations, partner engagement, product positioning, and expanding both industry and new market reach.

With over 25 years of experience in the Media & Entertainment industry, Josh has a proven track record of building and leading global teams across sales and business development functions, with expertise in direct and indirect sales worldwide. Most recently, he served as SVP of Strategy, Business Development, and Partnerships at ThinkAnalytics, where he developed the go-to-market strategy, launched an AI-powered FAST channel scheduling solution, and managed strategic partnerships, including AWS. As the Global Sales Leader for Media & Entertainment at Amazon Web Services (AWS), Josh led a strategic initiative to drive industry-specific solutions and revenue growth, assembling a global team of experts to collaborate with AWS account teams across the Americas, EMEA, and APJ.

Josh has held senior leadership roles at GrayMeta, Deluxe Entertainment, Wazee Digital (acquired by Veritone), and Digitalsmiths (acquired by TiVo). At GrayMeta, he oversaw a groundbreaking project with Sky News for the Royal Wedding of Prince Harry and Meghan Markle, delivering the world’s first live facial recognition solution in partnership with AWS and Elemental. A recognized thought leader, he has presented at major industry events, including NAB, IBC, AWS M&E Symposiums, and AWS re:Invent, showcasing his ability to deliver innovative content supply chain solutions that address evolving customer needs.