NAB Show | New York

Zixi Speaking Session:

Navigating the Challenging M&E Financial Landscape

Alan Young, VP of Product Strategy, Zixi

The broadcast and streaming industry is currently navigating a challenging financial landscape, marked by economic uncertainties, intensified competition and shifting consumer behaviors. In this environment of media organizations focusing on profitability and the bottom line, understanding and optimizing Total Cost of Ownership (TCO) has become more critical than ever. TCO is not just a financial metric, it’s a strategic tool that helps organizations manage resources efficiently, maintain competitiveness and contribute to sustainability in a rapidly evolving market.