Cloud Playout/MCR Enablement

Ingest more live feeds into the cloud for reliable distribution

Centralized cloud playout and MCR demand reliable live feed ingestion from hundreds of TV stations, along with seamless distribution to affiliates, MVPDs, vMVPDs, and playout partners. Zixi provides a cloud-based playout and MCR enablement solution that alongside integrated partners; supports universal ingest, path redundancy, and stream normalization. This solution enables the delivery of turnkey, uniquely decorated live linear feeds to each distribution partner, ensuring a streamlined and efficient workflow. 

Features & Benefits:

  • Zixi ingests inputs from various sources over IP networks
  • Supports centralized virtual MCR workflows with station-specific feed control
  • Prepares distribution-ready feeds for OTA and partner delivery
  • Enables future cloud-to-cloud handoff between national networks and distribution partners
  • Offers end-to-end monitoring, control, and orchestration of the entire workflow
Sinclair Case Study

Cloud Playout/MCR Enablement Workflow

Zixi Advantages

Universal Ingest

  • Flexibly onboard live linear and event channels 
  • Supports all industry video delivery protocols 
  • Pull content from content partner origins 
  • Connect to hosted meet-me-rooms 
  • Setup target entry points for content partners to publish

Cost Optimized Architecture

  • High-Performance Networking with DPDK for maximum throughput 
  • Lossless compression with null packet and other payload efficiency techniques  
  • Reduce egress bandwidth and costs associated 

End-to-End Monitoring

  • Comprehensive monitoring throughout the entire workflow.​
  • Control of Zixi and integrated partner infrastructure 
  • Rapid root cause analysis   

Partner Integration

  • Integrated multiviewer capabilities with partners like TAG 
  • Seamlessly integrates with playout partners like Amagi, Frequency, Wurl, Playbox, and others.​ 

Zixi Solution 

Channel providers can now receive feeds from hundreds of station groups or content providers and enable centralized cloud playout by leveraging partner solutions. This approach delivers turnkey, unique live linear decorated feeds to each distribution partner, ensuring a seamless and efficient process. 

Contact our Sales team to find your perfect solution.

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