What lessons can be learned from the streaming struggles of Mayweather-McGregor?
The Mayweather vs. McGregor fight, one the most anticipated live sports events of the year, was streamed live to global audiences. By some accounts, millions of viewers paid to watch via live streaming. That success was to have been a great validation for internet-based distribution of live, high-quality programming after a few other high-profile shows had problems. Unfortunately, the fight event suffered a very public delay to accommodate significant failures in a digital workflow.
Twitter and other social media outlets lit up with customers blaming everything in the distribution chain, from local ISPs to the program originator. At least one lawsuit has been filed, and rumors are spreading wild and fast across the industry about the cause of the problem. Whatever the cause turns out to be, the bad news is that customers and journalists seem to think streaming technologies might not be ready for big media events in general.
We know that just isn’t true. [Read the rest at SportsVideo.org]