universal video gateway for IP delivery
Case Study Example
A Live TV Streaming Platform Reaps the Benefits of IP Workflows
with Zixi’s Universal Video Gateway
The Broadcast industry is going through one of the most rapid and significant industry transformations in history and IP is a huge enabler of this movement. Companies that had long relied on SDI workflows are seeing the benefits of converting to an IP-based infrastructure that not only enables operational flexibility, agility, and modern economics, but also reliable broadcast-quality distribution of live video content over the Internet. While some organizations have been slow to migrate to IP infrastructures, one modern broadcaster has seen the potential of IP from the very beginning.
fuboTV is the sports-first live TV streaming platform available on the web and across mobile and connected TV devices. A leading OTT provider, fuboTV offers a wide range of live and on-demand content across 100+ channels featuring top leagues and teams, as well as popular shows, movies, and news for the entire household.
With its industry leading innovation across all functional groups, fuboTV considers itself a technology company first, an entertainment company second. With a unique distribution strategy that relies mainly on IP networks for distribution, fuboTV is a virtual multichannel video programming distributor (vMVPD) that has broken away from traditional broadcasting workflows for primary delivery of content.
With heavy reliance on IP, choosing the right broadcasting infrastructure was key for long-term success. Known as the only vMVPD streaming in 4K, fuboTV needed a live video delivery solution that would securely and reliably provide broadcast-quality content over an IP infrastructure. The right partner would need to ensure a high-quality viewing experience for fuboTV’s popular sports content, helping them retain subscribers in an increasingly competitive OTT marketplace. For the optimal live distribution solution, fuboTV turned to Zixi, the global leader in broadcast-quality, live video delivery over any IP network, utilizing its Software-Defined Video Platform (SDVP) for its ability to perform as a Universal Video Gateway. With the SDVP, fuboTV can leverage a single platform for source acquisition of live linear content across fiber and satellite networks, and then normalize content for distribution to digital delivery targets.
Initially the partnership started by leveraging 3rd party technology providers for the encoding, transcoding, and distribution of 75 channels of international content, but over the past year fuboTV has migrated transcoding to the cloud. Today, the Zixi Broadcaster software takes content via MPEG TS – UDP from providers, then sends it through the firewall over the public internet using the Zixi Protocol into the Google Cloud Platform where it is transcoded. The transcoded content is then pushed out and distributed to the origin storage and CDN for ultimate delivery to endpoints like Smart TVs, mobile devices, desktop computers or set top box applications.