Use Cases

OTT | Digital Distribution

Master the Digital Supply Chain

Content providers are increasingly turning to OTT/digital distribution to take advantage of new revenue opportunities, satisfy growing customer demand and reduce the cost of delivering broadcast quality video to a growing number of devices.

But as they shift from distributing video via multiple system operators (MSOs) and other traditional delivery paths, the challenges are immense. OTT requires content to traverse a complex set of processes in the cloud where signals must be transcoded and processed into digestible digital bits for use on a wide variety of different devices and at different levels of quality.

Each segment of this digital media supply chain, from contribution to transcoding to third-party processing to digital MVPD to CDN to end-users for example, holds the possibility for loss of quality or failure to deliver.

Zixi supports OTT/digital delivery with solutions that:

  • Simplify orchestration of the entire workflow from source to finite delivery
  • Accelerate delivery of content to anywhere
  • Unify the process under a single umbrella technology
  • Provide complete visibility into content quality, network performance and progress through each step of the process.