ZIXI EXPANDS INTEGRATION WITH GRASS VALLEY ‘MORPHEUS’

Grass Valley, a Belden brand, adds Zixi Platform controls in Morpheus’ playout automation options to strengthen solutions for OTT distribution customers
Zixi, the market leader in delivering broadcast-quality video over managed and unmanaged networks, is proud to announce its deepening relationship with Belden brand Grass Valley product Morpheus. Grass Valley and Zixi have agreed to extend their business relationship to better provide broadcast-quality streaming services. Grass Valley has put significant effort into solving OTT distribution challenges for Morpheus customers using managed and unmanaged networks. It is clear that these customers needed the most reliable choice for broadcast quality distribution at scale along with key playout controls.

Morpheus has long been the first choice in playout for premium broadcast brands around the world. Its unparalleled flexibility and ability to adapt to any type of broadcast workflow is a key strength. As many are aware, media delivery continues to evolve at a fast pace, and linear delivery no longer means traditional distribution over the air, cable, or satellite. Grass Valley saw the value in adding Zixi to Morpheus’ large library of controlled devices as it strengthens the relevance of Morpheus in the world of OTT playout. Zixi’s incredibly strong reliability under any network condition makes it a natural partner to Morpheus playout automation.
We are especially happy that Morpheus is now able to trigger specific periods of playout to be streamed via Zixi to any global destination using secondary events, making it easy for an operator to be in control of the streaming period from the user interface they are familiar with.” Ian Young, Playout Product Manager, Morpheus & ICE, Grass Valley
“This year we are seeing an even wider appreciation for our research engineers’ decade-long research and algorithm development efforts. Our industry partners have tested many approaches to video transport and have seen for themselves that Zixi’s Platform and linear video transport technology produces results that are unrivaled in the industry. We are delighted to play a part in making it easy for Morpheus customers to have control and total confidence in their ability to provide an excellent video experience via worldwide OTT platforms.” Tim Baldwin, Director of Product Management, Zixi.
Both Grass Valley and Zixi are showcasing demonstrations at the IBC Show in Amsterdam from September 13-18th. Visit Grass Valley at the IBC 2018 Show in Hall 9 Stand A01 to learn more about Morpheus. See the Zixi Platform and ZEN Master in Hall 14 Stand Fll.