MMT Industry Standard Introduces New Workflow Concepts in Emerging High-Quality Video Applications
Zixi, an industry leader for enabling dependable, live broadcast-quality video over the public Internet, and ATEME, a global leader in AV1, HEVC, H264, MPEG2 video compression solutions for broadcast, cable, DTH, IPTV and OTT, announce systems integrations and expansion that complies with industry standard MPEG Media Transport (MMT). Adding support for MMT means customers who rely on ATEME and Zixi to deliver broadcast quality live video over unmanaged IP networks now have an important new tool in their distribution arsenal.
“As a dedicated member of media industry forums, we are pleased to add support for the industry developed standard MMT with our partners at Zixi,” says Yossi Aloni, Chief Marketing Officer, ATEME. “We believe adhering to industry standards are important for the growth and innovation in video distribution markets around the world. For those media outlets catering to audiences that want dependable, flexible access to media content, assuring pristine video quality over the open Internet, ATEME and Zixi provide a dependable solution.”
By supporting MMT industry standards professional broadcast customers will benefit by:
Industry-wide support and exposure to emerging technologiesReduced deployment risk and wide distributionMMT standardizes industry video quality for wider applicationsIncreases orchestration planning and long-term efficiencyInvestment and future-proof protectionMMT ensures products perform to market-wide specificationsMMT facilitates interchangeability of products and services
“We believe that the value of supporting industry standards allows evolving professional video content creators more dependability and interoperability in distribution processes, and we are excited to continue to work with our partner ATEME, an innovator and leader in the encoding media market,” says Israel Drori, Co-Founder and President, Zixi. “Providing tools that allow content creators to choose industry standard protocols provides industry professionals with the highest quality in their distribution processes.”
MMT was developed by the MPEG industry workgroup to support the emerging need for highly dynamic signal transport. The encapsulation process in MMT accepts media coding without restricting or specifying how it is encoded. MMT allows broadcasters to get closer to their goal of easily distributing from glass-to-glass a broader variety of professional content such as Ultra HD video content, 3D video content, interactive content, user generated content, applications that support multi-device presentation, subtitles, picture-in-picture video and multiple audio tracks.
Zixi is seamlessly adding the MMT protocol stack to its cloud, hardware and software platforms. Customers and partners can incorporate the free Zixi SDK and API, allowing all applications to become MPEG standards-base compliant. The Zixi SDK and API provide a future-proof, cost effective, proven and secure method for delivering true broadcast quality live content over the open Internet.
Schedule a meeting to see a demo of the Zixi Platform and ZEN Master at NAB Show booth SU9110.
